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In almost all cases, PR is yet it will help cost efficient way to drive traffic to your business. Paid online advertising will generate more traffic and a heightened ROI (assuming you are experiencing to pay a PR agency for your coverage).

Based regarding this campaign I received invitations to several advertising and marketing conferences to speak on the effectiveness of internal communication programs. In fact, as soon as the campaign broke Raju told me that he never expected that have been so multiple issues possible in communications.

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One day in early 1997, Employed to be walking on the aisle close to the CFO's cabin rental. On his secretary's table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring all through head inside the next a few days. While driving to work one morning it hit me that we were in the tenth year of our existence. I discussed it with several colleagues. Thus was born an intensive internal communications program your banner of "A Decade of Excellence".

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